With our dedicated marketing service, give your property exceptional visibility, differentiate yourself in the market, and benefit from sharp expertise on current trends. Our approach, focused on generating qualified leads, enhancing your property, and dynamic adaptability ensures visibility for your property.
The marketing team was created in 2015, initiating digital growth. Today, nearly 10 experts work daily in enhancing and promoting your property. We use various channels such as editorial advertising, digital, social networks… Always attentive to changes, we implement and test new trends, offering optimal visibility supported by strategic thinking.
Key partnerships with local stakeholders and on-the-ground actions for a territorial strategy.
Daily synergy with our associates at Knight Frank France (nearly 35 agencies).
Thanks to digital and our partnership with Knight Frank, we reach an international clientele.
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We meticulously plan the promotion of our properties through various national and international channels such as Propriétés le Figaro, Beau de Provence, Ideat, L’Eventail, Luxury leads, Pure, Financial times… The marketing service carries out targeted actions, including press releases to reach our niche market. In addition, our own magazine with a circulation of 40,000 copies is distributed in our estate agencies and iconic locations in the region. Hard-hitting flyers and brochures complement our approach, targeting a specific clientele.
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Social Media, essential for years, especially since the pandemic, are managed by two people internally. They engage with our community on Instagram, Facebook, Linkedin, TikTok, YouTube, Pinterest, My Google Business, etc. Find our portfolio and our beautiful region highlighted on these platforms. We establish quality partnerships and collaborate with renowned influencers for widespread exposure. Video and photo content creation is integrated into our approach to social media management.
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To increase visibility, we make our physical offices and properties visible to passersby and local partners. Thanks to the partnership with Knight Frank and their 500 agencies, our reputation extends from local to global. Events are organized for causes that matter to us, in collaboration with our teams and partners. Our TV appearances on BFM Business, M6, France2, strengthen our media presence. Press relations consolidate our expertise. All our estate agencies benefit from thoughtful and dynamic signage, as well as strategic displays.
To meet customer expectations, close collaboration between marketing, sales, and the seasonal rental service is crucial. Regular brainstorming sessions and meetings enhance connectivity between departments to define key actions, boosters, and support. This synergy optimizes our communication.
