The best advertisement is a satisfied customer
Originally located in our Saint-Rémy-de-Provence agency, the marketing and communication department has moved to the heart of the Agroparc Technopole in Avignon, located southeast of the City of Popes. Julie Janssens Constantin, marketing manager, and her team continue to grow to keep up with market trends. This includes new digital trends and new tools and programs that allow us to improve our services and communicate about your property in an optimized way.
What is the role of marketing in luxury real estate at Janssens Immobilier?
Marketing showcases properties through high-end content, professional photography, video, digital campaigns,
and international visibility via the Knight Frank network. The goal is to attract qualified buyers,
enhance the visibility of each listing, and support the work of the sales teams.
and international visibility via the Knight Frank network. The goal is to attract qualified buyers,
enhance the visibility of each listing, and support the work of the sales teams.
How does artificial intelligence enhance real estate communication?
AI improves listing writing, multilingual translation, SEO analysis, audience segmentation, and
the automation of repetitive tasks. It helps create visuals, personalise campaigns,
and save time to focus on strategy and creativity.
the automation of repetitive tasks. It helps create visuals, personalise campaigns,
and save time to focus on strategy and creativity.
What digital strategy should be adopted to promote a luxury property?
An effective strategy combines exceptional photography, video, virtual tours, international portals, Meta Ads,
segmented newsletters, SEO, social media storytelling and visibility through Knight Frank.
The key: sharing the emotional and lifestyle value of the property.
segmented newsletters, SEO, social media storytelling and visibility through Knight Frank.
The key: sharing the emotional and lifestyle value of the property.
How can AI improve the performance of luxury real estate listings?
AI structures, rewrites, and optimises listings to improve clarity, SEO, and impact.
It provides high-quality translations (English, Dutch, German) and analyses performance metrics
to refine future publications.
It provides high-quality translations (English, Dutch, German) and analyses performance metrics
to refine future publications.
Why is storytelling essential in luxury real estate communication?
Storytelling highlights the property’s identity—its history, materials, architecture, and atmosphere.
In the luxury segment, emotion is key. A refined narrative creates connection
and enhances the buyer’s projection.
In the luxury segment, emotion is key. A refined narrative creates connection
and enhances the buyer’s projection.
